What is quality in healthcare?
There is no single definition of quality as it can
be defined differently depending on the situation it pertains to. However,
there are some common factors that are universal when it comes to measuring
quality regardless of the entity. For
instance, there are different grades of quality in relation to products,
services and customer experiences. Each element of quality can then be broken
down into different factors. For example, the quality of a product such as food
can be determined but the look, feel, smell, and taste of the item. The
presentation of the food is the first impression, whether the food looks and smells
edible as well as whether the food is cooked to the right temperature will affect
the quality measurements drawn by the consumer. Another factor that affects the quality would
be the service rendered. Sticking with the food example, the service will be an
important part of the quality test. Consumers want to know that there food was
handled with clean hands and prepared on clean surfaces while simultaneously
have fast service with exceptional servers. Finally, the over customer
experience has a tremendous effect on quality.
Each element has to flow with one another to create a positive customer
experience. For example, if a restaurant has incredible food but the service
from their staff is horrible and the wait times are too long, the restaurant will
receive poor quality reviews from consumers. For this reason, it is important
for restaurants owners to put a emphasis on consumer satisfaction with the food,
the service and the environment in which they operate.
The same elements of quality go for the field healthcare.
Within healthcare, quality of care is the degree to which health service for
individuals and populations increase the likelihood of desired health outcomes
and are consistent with current professional knowledge (Ransom, Joshi, Nash
& Ransom, 2009) .
Healthcare affiliates alike agree that healthcare should be safe,
effective, efficient, timely, patient, centered and equitable (Ransom, Joshi,
Nash & Ransom, 2009) . These
six elements can have a drastic affect on patient satisfaction and the quality
results within the hospital.
Within
my internship during my undergrad experience I got a chance to work with the
department of volunteer services at a hospital here in Orlando. Before I became
an active intern, I did not realize how much volunteers actually contributed to
the overall quality of the hospital. The director of volunteer services along
with hospital administration has changed the duties of an active volunteer. As
a volunteer, you are taken through a process which ensures that you are first
and foremost focused on patient centered care. Your process includes
orientation, accountability statements, trainings, and observations to ensure
that you are helping the patient have an overall great customer experience.
With all of these steps you are taught to tackle the 3 universal factors of
quality, delivering a great product with impeccable service while
simultaneously improving the customer experience. With that being said the quality
of healthcare for patients at that particular hospital have skyrocketed simply
because administration understands the need for quality and the affects it can
have on the hospital as a whole.
Reference:
Ransom, E., Joshi, M., Nash, D.,
& Ransom, B. (2009). The healthcare quality book, vision, strategy, and
tools. (2 ed.). Washington, DC: Health Administration Pr.
I like your comments about how even the volunteers at the hospital have a big impact on the patient experience. Thanks for sharing.
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